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BUSINESS DEVELOPMENT

“To be successful, you have to have your heart in your business & your business in your heart.”

Thomas Watson, Sr., Former CEO, IBM

Business discussion among collegues in a conference room

At its very core Business Development entails thorough Market Research about the products and services that a company plans to introduce in the market. It is extremely important to analyze the challenges that the product would face beforehand so that strategies can be built to mitigate foreseeable risk factors.

Identification of target audience, as well as means to promote the products and services to this audience, are other important aspects of business development that need to be carried out effectively. 

Our team of experienced Business Development experts carries out extensive research to identify various challenges that a new entrant would face in the market place as well as develop effective methods to position the products and services in such a manner that it attracts the intended target audience 

Our Business Development Activities Encompass

  • Various organizations especially start-ups require a Business Plan to document various aspects of business operations, strategies, organizational structure as well as plans that it will implement going forward. Purple Caret aids organizations to build this crucial document by taking necessary inputs as well as by conducting its own survey and research.

  • Purple Caret aids in the Marketing Plan Development for strategizing relevant lead generation mechanisms as per the requirements of the organization

  • An Investors Pitch is a must-have for start up's who plan to present their ideas to Investors for procuring funding. We at Purple Caret help start-ups to create a convincing and creative Investors Pitch Deck which includes proper financial forecasting and analysis of all performance metrics

  • Proposal development is an important aspect of B2B marketing, wherein an organization hopes to procure a business deal with another organization. We aid businesses to present their proposal in a concise and precise manner

  • Before launching a new product or service in the market, organizations have to conduct thorough market research about the necessity and demand levels of the product or service they plan to introduce. It also has to be aware of its competition in the market to mitigate the challenges arising due to the presence of other players in the market. Purple Caret conducts thorough market research for its clients giving them a clear picture about the positioning of their product or service offering

Pie chart indicating business development activities
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