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Innovation and Foresight - Key Elements of a Marketing Framework

Updated: Jun 10, 2023

While piecing together the marketing framework puzzle, we should always keep room for Innovation and Foresight.



Components of a Marketing Framework include various elements which when pieced together in a well-defined matrix deliver outstanding results, provided the framework is built upon innovation and foresight.


A well-defined marketing matrix may work well if the elements like Vision, Goals, Target Audience, Competitive Landscape, Sales Channels, Tactical Plan, Brand Story as well as Optimization Plan fit each other perfectly and work in a cohesive manner.


The end goals of any marketing framework are as follows:


  1. To introduce or reintroduce a fresh perspective

  2. To engage a wider consumer net or target audience

  3. To instill faith in the product/service amongst the consumers

  4. To showcase any specialty or improvement that the product/service might have that sets it apart from its competitors

  5. To build a solid foundation for the product/service for brand building

  6. To maximize sales

The above end goals can be achieved if the marketing framework is built upon the pillars of innovation and foresight.



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