The Golden Circle encapsulates three essential elements that are crucial to building a brand and making it stand out from the rest.
Identifying the WHAT, HOW & WHY helps a brand to strategize better.
WHAT: Almost every entrepreneur at the onset of their journey has found a certain gap in the industry that they intend to fulfill with a product or a service that they themselves have innovated, or have improvised on an existing product or a service. This constitutes the WHAT of the Golden Circle.
HOW: Some entrepreneurs know how they wish to promote or market their product/service for maximum outreach and impact. The HOW also defines the unique strategies that one may employ to promote the products/services in case it has other competitors in the market. The 'HOW' is what makes the product/service stand out from the rest.
WHY: Very few entrepreneurs realize the higher purpose behind their offerings. The end goal for most entrepreneurs is to earn enough money.
The 'WHY' defines the purpose and the belief behind a product or a service. It is the sole reason why the organization that has built these offerings exists and may exist for a long time to come.
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