WEBSITE DEVELOPMENT
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
A website is a virtual doorway through which consumers can come in and browse through the products and services that a business has to offer. Companies that do not have a website as yet, are missing out on numerous opportunities to connect with consumers and grow their enterprise.
A business website is created with the sole aim of accomplishing several marketing strategies to reach a wider audience. It is the center of companies online presence around which all digital marketing activities revolve. This is so since all digital marketing efforts more or less aim to divert traffic towards the business website.
At Purple Caret we understand that a website is a crucial tool in the marketing arsenal of a business as it helps in establishing the credibility of a business. Hence, it is extremely important for start-ups, small businesses, and medium-sized businesses to have a well-designed website, which is easy to navigate for consumers and helps them make purchase decisions more quickly.
Our Website Development Process Entails
_edi.png)
Discovery: The planning team at Purple Caret prepares a formal layout, outlining the core goals, values and intentions for the website that is being designed, so as to stay on course and not deviate from the clients expectations.
Information Architecture: IA structures the content as it is applied to the website. The main goal of IA is to classify the content of a website in a proper manner and arrange it as per its interaction and relation with other content so that userscan find what they are looking for with ease
UI/UX Design: UI or User Interface design is an important aspect of designing a website. It is the graphical representation of the website. It encompasses the text, graphics, buttons and other items that the users inetract with. Our team at Purple Caret makes sire to design every tiny visual element, inetraction or animation perfectly.
UX stands for User Experince and its success is determined by the ease with which users can navigate or ineteract with the various elements of the UI. Our team at Purple Caret is dedicated to design the most user freindly interfaces by designing how the inetrface will best interact with users
Website Development: Our Team of Website Developers specialise in creating
-
Static Websites
-
Dynamic Websites
-
E Commerce Websites
We also re-design websites and provide website maintainanace and support.
Testing & Development: Various parameters of the website are tested after the development process, these include User Interface, API's, Security Testing, Basic Website finctionalities etc. Functional Testing allows users to perform bot manual and automated testing and is performed to test various features and functionalities of the website
Launching: After all the parameters are tested to the satisfaction of the client, the website is launched and made live for the online audience of the business.